It’s likely your health care organization or physician practice has taken steps to become more patient-centered in delivering care.
This may mean customer service initiatives and improving wait times.
But what about your website? Today’s health care audiences have a “Web-first” mindset when it comes to seeking health care solutions. Is your website patient-centered?
Here’s a checklist of 5 indicators that can help determine if your hospital or provider’s website is patient-centered.
1. IS MY WEBSITE RESPONSIVE?
We all know Google rewards mobile-friendly websites with improved search rankings. But ultimately, your website’s goal is to make it easy for your audiences to access the information they need. Responsive design helps achieve that goal.
2. IS MY WEBSITE DESIGNED AND WRITTEN FROM THE PERSPECTIVE OF THE PATIENT JOURNEY?
Patient-centered websites are designed to provide meaningful information to patients at all steps on the patient journey: from overall awareness, to consideration, intent to choose services, and to those patients currently receiving medical care and post-care.
3. DOES MY WEBSITE OFFER WAYS TO LEARN MORE AND ACCESS YOUR SERVICES?
Every page of your website should offer solutions to learn more and access your services. This may mean a call center telephone number, live chat feature, online appointments, or even to register for upcoming events and email newsletters. Patient-centered websites give audiences meaningful ways to take the next step in accessing care and health care solutions.
4. IS MY WEBSITE OPTIMIZED FOR SEARCH?
Search Engine Optimization (SEO) is an ongoing process for patient-centered websites. When audiences have health care needs, your website should be close at hand to provide help and solutions.
5. IS MY WEBSITE WRITTEN TO AN 11TH-GRADE READING LEVEL OR BELOW?
A study in the Jan/Feb issue of Journal of Healthcare Management suggests that many hospital websites are written at a graduate degree level. That’s too high to ensure your hospital’s content connects with the majority of audiences who may be viewing your site. Instead, try to write content from an 11th-grade reading level or below.
Ready for a website diagnoses? Ready to update your website? Ready for more local and international patients?
Contact us today for more information about our customized medical marketing analyzes and other marketing services including medical website development, (305) 933-4349 or Visit: www.katalystmarketinggroup.com