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3 Quick Tips: Patients Trust Powerful Medical Brands

3 Quick Tips: Patients Trust Powerful Medical Brands

When patients are looking for a doctor, the doctor’s branding is what determines a patient’s first impression. Every factor that goes into branding, from online/offline reputation to patient engagement, must be considered and manicured to maintain the most optimal brand possible. Medical branding is the association that’s attached to a practice and its practitioners. Everything – the diplomas on the wall, the friendliness of the staff, the effectiveness of the practice’s adverts – determines branding for any given practice. Marketing and branding is crucial in determining the ultimate success of a practice. Here are 3 easy ways to jump-start your branding efforts: Patient outreach and engagement – Doctors should consider how they’re getting their name out there. In the case of outreach, the most effective methods vary between localities. However, there is one common theme: outreach has to be savvy in order to be effective. Effective messaging and targeting are behind every successful outreach campaign. The ads a doctor commission for patient outreach, whether they’re on a billboard or below the Google search bar, have a very deep effect on how patients perceive that doctor’s branding. Technological savvy – SEO and online advertising are powerful tools to promote outreach. In the age of instant communication and results, doctors have to consider updating their practice’s online presence. Becoming literate in today’s super-connected online world is a huge advantage when it comes to constructing any brand. Patient experience – At the end of the day, branding comes down to experience. What will patients expect when they walk into a waiting room? What will they walk away with? Investing time and effort...
5 Quick Medical Marketing Resolutions to increase ROI this New Year

5 Quick Medical Marketing Resolutions to increase ROI this New Year

As the New Year starts, it’s important to have the correct medical marketing strategies and plans in place. To follow are five medical marketing New Year’s Resolutions that can help you gain new patients and expand your medical practice. 1. Redesign your website. The face of the Internet is always changing. Redesigning your medical practice website every few years can help boost the reputation and brand of your medical practice. A redesign can ensure that your site hasn’t gone stale, and that the photos and images on the site align with your patient’s demographics. 2. Mobile Optimization. These days, it seems everyone  has a smartphone and they’re using them more and more to search the Web. Having a medical practice website that isn’t properly optimized for mobile use is just as bad as not having a website at all. 3. Search Engine Marketing (SEM). Team up with a marketing company that’s equipped with Search Engine Marketing experts. They can develop a Pay Per Click (PPC) advertising campaign for you to guarantee your medical practice website is showing up on search engine results pages in the most prominent way. 4. Search Engine Optimization (SEO). The best way to organically increase your medical practice website’s rank on a search engine results page is to develop a strong SEO campaign. Although results are not instant, over time SEO efforts can help get your website more traffic, thus increasing the amount of patients you’re seeing annually. 5. Blogging. Keeping a regularly updated blog on your medical practice website can help boost your SEO efforts. Every time new content is added to your site, it forces search engines like...
Healthcare Game-Changer: Let’s talk about Telemedicine

Healthcare Game-Changer: Let’s talk about Telemedicine

Remote healthcare services and technology are quickly becoming commonplace for healthcare organizations across the globe. Telemedicine enables practitioners to evaluate, diagnose and treat patients remotely using the latest telecommunications technology. In many situations, telemedicine offers numerous benefits as an alternative to traditional in-person medical care, including: Many patients find it difficult to travel to clinics, hospitals, or doctors’ offices for any number of reasons. Telemedicine can be a great option for patients with unique challenges or in situations making it difficult to travel to receive traditional care. By using video conferencing and other telemedicine technology when applicable, healthcare practitioners and patients can reduce the costs associated with regular office visits. Remote medical technology is an increasingly popular way to administer preventive medicine and manage chronic conditions. Telemedicine can be used to monitor discharged patients and track patient recovery, facilitating communication between doctors and patients. Research shows that the use of telehealth technologies results in many positive outcomes including fewer hospital re-admissions, more faithful following of prescribed courses of treatment, and faster recovery than that of patients not receiving remote intervention. Telemedicine allows hospitals to create networks to provide each other with support. By easily sharing their expertise outside their own institutions, doctors can offer incredible value to their medical colleagues and those colleagues’ patients. These are just a few of the benefits that can be realized from the use of telemedicine. As the industry continues to grow and change, Katalyst Medical Marketing is on the forefront in providing innovative telemedicine technology and solutions. Contact us today for more information (305) 933-4349 or Visit www.katalystmarketinggroup.com 1640 W. Oakland Park Blvd- Suite...
5 Quick Ways to Make Your Website Patient-Centered

5 Quick Ways to Make Your Website Patient-Centered

It’s likely your health care organization or physician practice has taken steps to become more patient-centered in delivering care. This may mean customer service initiatives and improving wait times. But what about your website? Today’s health care audiences have a “Web-first” mindset when it comes to seeking health care solutions. Is your website patient-centered? Here’s a checklist of 5 indicators that can help determine if your hospital or provider’s website is patient-centered. 1. IS MY WEBSITE RESPONSIVE? We all know Google rewards mobile-friendly websites with improved search rankings. But ultimately, your website’s goal is to make it easy for your audiences to access the information they need. Responsive design helps achieve that goal. 2. IS MY WEBSITE DESIGNED AND WRITTEN FROM THE PERSPECTIVE OF THE PATIENT JOURNEY? Patient-centered websites are designed to provide meaningful information to patients at all steps on the patient journey: from overall awareness, to consideration, intent to choose services, and to those patients currently receiving medical care and post-care. 3. DOES MY WEBSITE OFFER WAYS TO LEARN MORE AND ACCESS YOUR SERVICES? Every page of your website should offer solutions to learn more and access your services. This may mean a call center telephone number, live chat feature, online appointments, or even to register for upcoming events and email newsletters. Patient-centered websites give audiences meaningful ways to take the next step in accessing care and health care solutions. 4. IS MY WEBSITE OPTIMIZED FOR SEARCH? Search Engine Optimization (SEO) is an ongoing process for patient-centered websites. When audiences have health care needs, your website should be close at hand to provide help and solutions. 5....