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3 Quick Tips: Patients Trust Powerful Medical Brands

When patients are looking for a doctor, the doctor’s branding is what determines a patient’s first impression. Every factor that goes into branding, from online/offline reputation to patient engagement, must be considered and manicured to maintain the most optimal brand possible. Medical branding is the association that’s attached to a practice and its practitioners. Everything – the diplomas on the wall, the friendliness of the staff, the effectiveness of the …Read More

5 Quick Medical Marketing Resolutions to increase ROI this New Year

As the New Year starts, it’s important to have the correct medical marketing strategies and plans in place. To follow are five medical marketing New Year’s Resolutions that can help you gain new patients and expand your medical practice. 1. Redesign your website. The face of the Internet is always changing. Redesigning your medical practice website every few years can help boost the reputation and brand of your medical practice. A …Read More

Healthcare Game-Changer: Let’s talk about Telemedicine

Remote healthcare services and technology are quickly becoming commonplace for healthcare organizations across the globe. Telemedicine enables practitioners to evaluate, diagnose and treat patients remotely using the latest telecommunications technology. In many situations, telemedicine offers numerous benefits as an alternative to traditional in-person medical care, including: Many patients find it difficult to travel to clinics, hospitals, or doctors’ offices for any number of reasons. Telemedicine can be a great option …Read More

5 Quick Ways to Make Your Website Patient-Centered

It’s likely your health care organization or physician practice has taken steps to become more patient-centered in delivering care. This may mean customer service initiatives and improving wait times. But what about your website? Today’s health care audiences have a “Web-first” mindset when it comes to seeking health care solutions. Is your website patient-centered? Here’s a checklist of 5 indicators that can help determine if your hospital or provider’s website …Read More