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3 Quick Tips: Patients Trust Powerful Medical Brands

3 Quick Tips: Patients Trust Powerful Medical Brands

When patients are looking for a doctor, the doctor’s branding is what determines a patient’s first impression. Every factor that goes into branding, from online/offline reputation to patient engagement, must be considered and manicured to maintain the most optimal brand possible. Medical branding is the association that’s attached to a practice and its practitioners. Everything – the diplomas on the wall, the friendliness of the staff, the effectiveness of the practice’s adverts – determines branding for any given practice. Marketing and branding is crucial in determining the ultimate success of a practice. Here are 3 easy ways to jump-start your branding efforts: Patient outreach and engagement – Doctors should consider how they’re getting their name out there. In the case of outreach, the most effective methods vary between localities. However, there is one common theme: outreach has to be savvy in order to be effective. Effective messaging and targeting are behind every successful outreach campaign. The ads a doctor commission for patient outreach, whether they’re on a billboard or below the Google search bar, have a very deep effect on how patients perceive that doctor’s branding. Technological savvy – SEO and online advertising are powerful tools to promote outreach. In the age of instant communication and results, doctors have to consider updating their practice’s online presence. Becoming literate in today’s super-connected online world is a huge advantage when it comes to constructing any brand. Patient experience – At the end of the day, branding comes down to experience. What will patients expect when they walk into a waiting room? What will they walk away with? Investing time and effort...
5 Quick Medical Marketing Resolutions to increase ROI this New Year

5 Quick Medical Marketing Resolutions to increase ROI this New Year

As the New Year starts, it’s important to have the correct medical marketing strategies and plans in place. To follow are five medical marketing New Year’s Resolutions that can help you gain new patients and expand your medical practice. 1. Redesign your website. The face of the Internet is always changing. Redesigning your medical practice website every few years can help boost the reputation and brand of your medical practice. A redesign can ensure that your site hasn’t gone stale, and that the photos and images on the site align with your patient’s demographics. 2. Mobile Optimization. These days, it seems everyone  has a smartphone and they’re using them more and more to search the Web. Having a medical practice website that isn’t properly optimized for mobile use is just as bad as not having a website at all. 3. Search Engine Marketing (SEM). Team up with a marketing company that’s equipped with Search Engine Marketing experts. They can develop a Pay Per Click (PPC) advertising campaign for you to guarantee your medical practice website is showing up on search engine results pages in the most prominent way. 4. Search Engine Optimization (SEO). The best way to organically increase your medical practice website’s rank on a search engine results page is to develop a strong SEO campaign. Although results are not instant, over time SEO efforts can help get your website more traffic, thus increasing the amount of patients you’re seeing annually. 5. Blogging. Keeping a regularly updated blog on your medical practice website can help boost your SEO efforts. Every time new content is added to your site, it forces search engines like...
The Guaranteed Results of Medical Advertisement

The Guaranteed Results of Medical Advertisement

Medical advertising is everywhere. But it isn’t always effective. That’s because success in marketing, including advertising, isn’t simply a matter of engaging in the act. It requires a plan for success, a precise strategy with the right strategists. Healthcare organizations—hospitals, physician groups, imaging centers, private practices, device makers and others—require a comprehensive and cost-effective plan that drives maximum response, whether it be from international or local patients. When done correctly medical ads can: • Increase Return On Investment (ROI) • Attract and engage new patients • Establish brand credibility and recognition • Increase marketplace awareness • Educates current and potential patients At Katalyst, our approach to advertising is based on years of experience specializing in the international and local Hispanic market. We plan, create, and develop successful interactive messages for: • Television & Radio • Newspapers & Magazines • Digital Ads & Online • Ad Placement (Billboard, bus, benches, schools, signs, etc) • Direct To Patient Mail & Email • Media Buying – Katalyst, The Hispanic Medical Marketing Group For more information about our medical advertising or other medial marketing service, call us today at (305) 933-4349 or Visit  www.katalystmarketinggroup.com 1640 W. Oakland Park Blvd- Suite 304 – Fort Lauderdale, FL 33311  •  Phone: 305.933.4349  •  Fax: 305.931.8960 Email:  info@katalystmarketinggroup.com  •  Website:...

Meet & Greet with Dr. Alejandro Badia: World Acclaimed Specialist Arrives in The Bahamas to Present the Latest Technology in Orthopedic Surgery

Dr. Alejandro Badia, world-renowned hand & upper limb surgeon arrives in The Bahamas from Miami to answer all your questions about your hand, wrist, elbow and shoulder problems. • Wrist or shoulder pain? • Numbness of hand? • Sports injuries? • Arthritis? DON’T MISS THE OPPORTUNITY TO MEET DR. BADIA! BHSC@KATALYSTMARKETINGGROUP.COM +1 786.245.0590 Date:   Wednesday, January 21st, 2015 Hour: 11:00 AM Where: Atlantis Paradise Island Hotel Lobby  at the royal Tower 1 Casino Drive, Paradise Island, Bahamas Alejandro Badia, M.D, F.A.C.S. Orthopedic Hand Surgeon Upper Extremity Specialist of Hand, Thumb, Wrist, Elbow & Shoulder For more information: www.drbadia.com 3650 NW 82nd Ave. Suite 103 Doral, Florida 33166 Katalyst – The Hispanic Medical Marketing Group All Medical Marketing Services Under One Roof Surpass your business and revenue...

How’s Your Online Medical Presence?

• Potential patients are going online to find health information, including searches for medical specialists in their area. • Online health research has become an invaluable resource for patients in need of your services. • New patients are a click away, updating your website context, social media pages and Search Engine Optimization is the best way to guarantee new patients. Katalyst understands that reputation management and online presence makes a difference in whether or not a potential patient calls to make an appointment. Let us establish your online presence and see your patient list grow. Visit http://katalystmarketinggroup.com/medical-website/ Katalyst – The Hispanic Medical Marketing Group All Medical Marketing Services Under One Roof Surpass your business and revenue...