Within the U.S. , Hispanics are by far the fastest growing segment of the population. The 2000 census found that, during the 1990s, Hispanics grew 58% to 35 million people , and became the nation’s largest minority group.
Hispanic purchasing power was estimated at $ 450 billion in 2000, and forecasted to grow to $ 1 trillion in ten years . It is expected that, by 2040, one in four residents in the U.S. will be of Hispanic descent . By 2050, the U.S.
Hispanic population is expected to exceed 80 million. Over 80% of U.S. residents who speak a second language are Spanish speaking , and 89% of U.S. Hispanics speak Spanish at home.
Some significant facts are: – Hispanic spending on medical services in the U.S. will grow 463% by 2010! – 1 out of 8 Americans is Hispanic, and by 2040, 1 out of 4 will be Hispanic! – Hispanics are 4 times more likely to respond to advertising in Spanish than in English. – Hispanics household incomes are growing at twice the national average.
MAXIMIZE YOUR MARKET POTENCIAL! 37.4 MILLION HISPANICS LIVE IN THE U.S. HOW DO YOU REACH THEM? ACT NOW TO CAPTURE THE BRAND LOYALTY OF THIS FASTEST-GROWING GROUP!