MEDICAL MARKETING NEWS
Your Success is Our Business:
Key Elements of a Marketing Strategy
By Katalyst – The Hispanic Medical Marketing Group
A successful marketing strategy is the acknowledgement that your existing and potential patients will fall into particular groups or segments, characterized by their “needs”. Identifying these groups and their needs through market research, and then addressing them more successfully than your competitors, should be the focus of your strategy.
Katalyst begins a market strategy with a rigorous SWOT analysis, looking at your strengths, weaknesses, opportunities and threats. It is a good idea to conduct some market research on your existing patients at this point, as it will help you to build a more honest picture of your reputation in the marketplace.
A brand is the definition of your practice, logo, symbols and slogans. Having a unique and memorable brand helps you build brand awareness and create a long-term position in the marketplace. Brand awareness is a measure of how well your brand is known within its target markets.
Katalyst strategizes every aspect of your practice from discovering solutions to delivering results while specializing in Medical Marketing and Hispanic Community. The key elements to increase your marketing efforts are:
1• Advertising (Press, Print, Radio, Television, Direct Mail, Photo Shoot Direction, Media Schedule Planning)
2• Design & Branding (Logo & Corporate Identity).
3• Internet (Website Design & Development, Social Media Integration, Content Management, Web, Video, E-mail Newsletters).
4• Media Exposure (Editing, Broadcast Quality Video, Articles, PR).
Ready to improve your medical practice? Call us (305) 933-4349 or Visit www.katalystmarketinggroup.com